Browsing Articles topic(s).
Apple TV is a service that’s been hinted at since way back before the first iPhone in 2006. Originally referred to as iTV, the concept behind Apple TV has evolved and adapted significantly since we first heard about the idea. The first incarnation of Apple TV was released in 2010, and the latest generation which arrived in September of this year couldn’t be more different.
It seems that, of late, Apple are trying incredibly hard to catch up with the myriad of streaming services and online availability that has swept past them in recent years. Of course, their products have always been very widely available through iTunes and their store, but since it’s now streaming rather than content ownership that’s the way forward, it’s time they took steps to catch up with what everyone else is doing.
Apple TV: A step forwards to catch up
It seems strange to say that Apple are “behind” in anything, but with regards to streaming services, they really are. They made their first step towards catching up with the crowd with the introduction of Apple Music in June, and the release of Apple TV is a second step towards catching up.
So, what is Apple TV?
Apple TV in its current incarnation (which is the fourth generation) is basically a set top box containing access to all the usual suspects when it comes to streaming services (with Amazon Prime in the works within the next few weeks, apparently) and more services to come as the product develops.
The Apple TV box has its very own OS, dubbed TV OS and benefits from touch control in some areas, voice control (including “asking” Siri who is in a movie), as well as physical controls which allows users to skip forwards and backwards, albeit with pretty strict time constraints. Both the box and the remote control are fairly small, compact and will be easy to store. Of course, their design is sleek and attractive, but that’s pretty much a given for any Apple product these days!
The services currently available on the Apple TV box are iTunes, Netflix, HBO, Showtime and Hulu; with additional services such as YouTube and CrunchyRoll also being available. There are a few different options when it comes to streaming material (as well as syncing with iTunes, of course), and again the possibility of Amazon Prime availability coming to the box in a couple of weeks.
The Apple TV box is something that Apple are touting as “The future of television”. Of course, whether the fourth generation Apple TV box is the success that they’re hoping for remains to be seen, since it’s a relatively recent release, but that’s certainly a big claim! The Apple TV box puts a big emphasis on applications as a method of watching television, but this isn’t anything we haven’t seen before from the Amazon Fire stick, or indeed any of the other devices we can use to stream television such as the Sony Playstation 3 and 4.
With that being said, for Apple fans the Apple TV box will likely go down really well, and there’s definitely scope for further development and improvement which might bring in more users that are currently using other devices to watch television.
You’d be forgiven for thinking that, given the recent surge in popularity, Apple are a fairly new brand. However, having been formed in 1976, the company is almost forty years old – that’s a long life time for a technology company! Throughout the company’s life, Apple Inc. have released some of the most iconic […]
It’s that time again! Time for another iPad release from Apple; and it’s a good one. We’ve seen a huge range of iPads since their initial release in 2010, from the regular iPad, to the Mini (and everything in between), and now we have the Pro. A larger sized tablet with some impressive features […]
Yosemite has been out for some time now so I figured I’d write down some thoughts. I am going to stay away from any of the features that integrate with iOS and keep this a strict Yosemite review. The first thing you will notice is the new interface. It has gone to a flatter look […]
Apple has finally released the long awaited MacPro. Based on the specifications, this machine is, for lack of a better word, monstrous. The introductory model starts with a 3.7GHz quad-core processor, 12GB of Ram, 256GB of flash storage, and dual AMD FirePro D300 GPUs with 2GB of GDDR5 VRAM each.This is a great system, that […]
With 2013 behind us, we turn our focus to the future of Apple products. Any Apple enthusiast knows that 2014 will hold new Macs, iPods, iPhones, and iPads. That is expected every year. No one needs to be told that these products are going to be released, but what I want to talk about is […]